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Regional Goddess · Gujarat Mother Goddess / Ambaji

Amba

अम्बा
Ambā·Amba Mata·Ambaji·Arasuri Devi
Regional Goddess Gujarat Mother Goddess / Ambaji

Amba, also known as Ambaji or Arasuri Devi, is a revered mother goddess whose primary shrine is located at Ambaji in the Banaskantha district of Gujarat.

§ 01Origins & Significance

Who is Amba

Amba, also known as Ambaji or Arasuri Devi, is a revered mother goddess whose primary shrine is located at Ambaji in the Banaskantha district of Gujarat. This temple is considered one of the 51 Shakti Pithas, where the heart of the goddess Sati is said to have fallen according to the Puranic narrative of Daksha's yajna and Shiva's tandava. The Devi Mahatmya (5.23) glorifies the goddess as the supreme power who slays demons like Mahishasura, and Amba is identified with this Mahadevi. Unlike most Hindu deities, the central icon at Ambaji is not an anthropomorphic idol but a holy yantra—specifically the Sri Yantra (also called the Vishwa Yantra)—inscribed on a silver plaque, symbolizing the goddess's formless, all-pervading nature.

This yantra worship is unique and emphasizes the esoteric aspect of Shakti. In iconography, when depicted anthropomorphically, Amba is shown seated on a lion, holding a trishula and a lotus, with a crown and red garments, embodying both fierce protection and maternal grace. The Skanda Purana mentions the Arasur hill (where the temple stands) as a sacred site where the goddess manifested to bless her devotees. Regional traditions hold that Amba is the kuladevi (family deity) of many communities in Gujarat and Rajasthan, and she is worshipped for protection, prosperity, and the removal of obstacles.

The Ambaji Fair, held during Navaratri and on the full moon of Bhadrapada, attracts millions of pilgrims who perform rituals like the 'Mata ni Pachhedi' procession. In Hindu cosmology, Amba represents the creative and sustaining power of the universe, the divine mother who nurtures and protects her children. Her association with the lion signifies her mastery over the animalistic tendencies, and the trishula represents the three gunas. The Devi Mahatmya (11.3-5) describes her as the one who pervades all beings and is the source of all blessings.

Thus, Amba stands as a powerful regional manifestation of the universal goddess, deeply rooted in both scriptural tradition and living folk devotion.

§ 05Names & Epithets

Names by which the divine is addressed

Ambā अम्बा
Mother
Ambā Mātā अम्बा माता
Mother Goddess
Ambājī अम्बाजी
Revered Mother
Arasurī Devī अरसुरी देवी
Goddess of Arasur Hill
§ 06Symbols & Attributes

What they hold

Mother goddessShakti PithaYantra worshipGujarat deityProtection
श्
Śrī Yantra
Sacred yantra representing the goddess's formless, all-pervading nature; central icon at Ambaji.
सि
Siṃha
Lion, her mount, symbolizing mastery over animalistic tendencies.
त्
Triśūla
Trident representing the three guṇas.
Padma
Lotus, symbolizing purity and grace.
§ 07Iconography in Depth

Form, mudras, weapons & vahana

Represented by a yantra (Sri Yantra) rather than an idol. Anthropomorphic form: seated on lion, holding trishula and lotus. Motherly, powerful expression.

§ 09Mantras

Sacred utterances

Mūla Mantra
ॐ अम्बायै नमः
Oṁ Ambāyai namaḥ
Salutations to Amba. The seed mantra for devotion.
— Smarta tradition
§ 12Festivals & Vrata

The year of Amba

Āśvina · Śukla Pratipadā to Navamī
Navarātrī
Nine nights of worship of the goddess, with special rituals at Ambaji.
Bhādrapada · Pūrṇimā
Ambājī Mela
Annual fair at Ambaji temple, attracting millions of pilgrims.
§ 13Where Worshipped

Tīrthas & major shrines

01
Ambājī
Gujarat
One of the 51 Śakti Pīṭhas; heart of Sati fell here. Central icon is the Śrī Yantra.
§ 14Scriptures

Where to read further

Devī Māhātmya
Glorifies the goddess as supreme power who slays Mahiṣāsura; Amba identified with Mahādevī.
c. 5th-6th century CE
Skanda Purāṇa
Mentions Arasur hill as a sacred site where the goddess manifested.
c. 7th-8th century CE
§ 16Related Deities

Continue exploring

Consort
Śiva
शिव
Predecessor form; Amba's shrine is a Śakti Pīṭha where Sati's heart fell.
Satī
सती
Identified with the supreme goddess of Devī Māhātmya.
Mahādevī
महादेवी
Regional form of Durgā; shares lion mount and trident.
Durgā
दुर्गा
Sources: incorporates material from Wikipedia (CC BY-SA 4.0), Wikidata (CC0), Hindupedia (CC BY-SA), and Dowson's Classical Dictionary of Hindu Mythology (1879, public domain). Astrological correlations are LagnaGuru original analysis.