Who is Amba
Amba, also known as Ambaji or Arasuri Devi, is a revered mother goddess whose primary shrine is located at Ambaji in the Banaskantha district of Gujarat. This temple is considered one of the 51 Shakti Pithas, where the heart of the goddess Sati is said to have fallen according to the Puranic narrative of Daksha's yajna and Shiva's tandava. The Devi Mahatmya (5.23) glorifies the goddess as the supreme power who slays demons like Mahishasura, and Amba is identified with this Mahadevi. Unlike most Hindu deities, the central icon at Ambaji is not an anthropomorphic idol but a holy yantra—specifically the Sri Yantra (also called the Vishwa Yantra)—inscribed on a silver plaque, symbolizing the goddess's formless, all-pervading nature.
This yantra worship is unique and emphasizes the esoteric aspect of Shakti. In iconography, when depicted anthropomorphically, Amba is shown seated on a lion, holding a trishula and a lotus, with a crown and red garments, embodying both fierce protection and maternal grace. The Skanda Purana mentions the Arasur hill (where the temple stands) as a sacred site where the goddess manifested to bless her devotees. Regional traditions hold that Amba is the kuladevi (family deity) of many communities in Gujarat and Rajasthan, and she is worshipped for protection, prosperity, and the removal of obstacles.
The Ambaji Fair, held during Navaratri and on the full moon of Bhadrapada, attracts millions of pilgrims who perform rituals like the 'Mata ni Pachhedi' procession. In Hindu cosmology, Amba represents the creative and sustaining power of the universe, the divine mother who nurtures and protects her children. Her association with the lion signifies her mastery over the animalistic tendencies, and the trishula represents the three gunas. The Devi Mahatmya (11.3-5) describes her as the one who pervades all beings and is the source of all blessings.
Thus, Amba stands as a powerful regional manifestation of the universal goddess, deeply rooted in both scriptural tradition and living folk devotion.
Names by which the divine is addressed
What they hold
Form, mudras, weapons & vahana
Represented by a yantra (Sri Yantra) rather than an idol. Anthropomorphic form: seated on lion, holding trishula and lotus. Motherly, powerful expression.